Instruction Design | Play-Doh Kitchen Playset
This is the biggest playset yet for the Play-Doh brand. My roll was to design the in-pack collateral. I worked in collaboration with Engineers, Package Designers, Project Managers and Copywriters. This item required "Fun Lab" testing where my team and I got feedback from actual parents on how we could improve the instructions and the toy. This is a gate-fold, two color, 5 Language visual instruction design that needs to be universally understood by most countries around the world, so all copy needs to be translated 27 times. I worked with a real model and used the CAD files, videos, and product photography to art direct images in sequential order for illustrations. I always ensure the design matches the latest brand look for the the product, check files, and prepare for internal review and print.
Flat lay of Instructional Guide:
This item was featured in Hasbro's Innovative Play and Entertainment Lineup For 2022:
