Challenge
Design a cosmetic brand that values inclusivity and individuality, which is often overlooked by large cosmetic companies. Simplify the overwhelming process of finding the correct shade of makeup for your skin tone with smart technology that allows customers to test shades anytime, anywhere.
Solution
Todo is a cosmetic brand that believes feeling beautiful should not be a chore. With the “Todo Tester” you can virtually try on makeup. Scan a todo Snapcode to unlock the try-on feature through Snapchat. You're ensured to pick the perfect shade every time - so no one will throw shade about your foundation not matching your skin tone.
Todo values inclusivity and individuality, which is often overlooked by large cosmetic companies.
Todo Makeup Line
Todo Skincare Line
Todo "Gentle Wash" is a face cleanser design plays off of a washing machine design
Todo Merchandise
Todo Social Media Presence
Todo Social Media ad campaign
Todo social media ad campaign idea
Todo Instagram
Todo social media ad campaign idea
Todo Tester via Snapchat
Todo Custom Gifs
Brand advocates can choose custom gifs to show off their style further boosting social media engagement and awareness.
Todo Branding
Ideation
Todo ideation sketches
Photos from the hand printing process used for creating the assets of Todo
These assets have purposeful imperfections because that is true beauty and what Todo is all about.
BRANDS I HAVE WORKED WITH:
