Every day on the Marshalls Creative Team is a balance of strategy, collaboration, and content creation. I work across both paid and organic social channels, each with its own goals, audience, and creative approach, requiring me to balance the expectations of multiple brand stakeholders while ensuring content remains cohesive and aligned with the Marshalls brand. Our content reaches a highly engaged audience across Instagram, TikTok, and Facebook, including Marshalls' Instagram community of more than 1.5 million followers.
I have extensive experience designing and adapting assets to meet the unique specifications, formats, and best practices of each platform. From concepting and storyboarding to final execution, I collaborate closely with copywriters, stylists, photographers, videographers, and brand partners to bring campaigns to life.
My team develops creative pitch decks outlining content strategies, shot lists, and visual direction for photoshoots and video productions. We capture iPhone-first content in-store to showcase authentic shopping experiences and partner with professional videographers on studio and location shoots.
Beyond design, I play an active role in art directing on set, helping shape the visual storytelling and ensure creative concepts are executed successfully. I also edit social-first video content using Premiere Pro, After Effects, and Photoshop, creating engaging assets tailored to each platform while maintaining brand consistency across all channels. Working across strategy, production, design, and post-production allows me to contribute to every stage of the creative process and create content that resonates with millions of Marshalls customers.
Fall Fashion Location Shoot 2025:
Wellness Package Studio Shoot 2025:
In-Store Creative for Organic Channels:
BRANDS I HAVE WORKED WITH:
