NexoPet

Challenge

NexoPet is a newly launched pet care brand that targets consumers and animal professionals. NexoPet has amazing products, but needed a distinct brand identity and ways to generate awareness. As lead designer, I was challenged to create packaging for their CBD line, redesign their website, and launch multi-channel marketing campaigns, including digital, social, and print. NexoPet was also picked up by large retailers, so I had the opportunity to design in-store displays.

Solution

NexoPet products are formulated to improve the speed, repair, and recovery of wounds in animals of all sizes and life stages. In expanding their products I decided to also expand their color palette, to make it more consumer friendly and help this brand stand out on a pet store shelf. My goal was to make the packaging easy to understand for all pet parents.